Level 3 Extended Diploma in Graphic Design students at Stamford College presented their ideas for a creative rebrand of ‘Second Helpings’ of Stamford. Second Helpings is a project run in partnership with Stamford Methodist Church that aims to redistribute surplus food nearing its best before date. Food gifted from local suppliers and supermarkets that would otherwise go to landfill, is put to good use in the Second Helpings Saturday Café, Food Pantry and Community Fridge.
Pamela Mairs, Lecturer in Graphic Design, explained, “Live Briefs in general, are an important aspect of the Level 3 Graphic Design course – they help students to practise working towards a client’s requirements for a target audience using a range of Art and Design techniques”. Pamela continued, “Second Helpings of Stamford is such a worthy charity, that when they approached me requesting some re-branding and website design, I was thrilled to support this, and ran it as a ‘Work Related Learning Live Brief’”. Second-year students worked to produce fresh, up-to-date website designs, creating bespoke illustrations, workwear and accompanying merchandise. Each student created their own proposals and presented these to the clients.
Wendy Cowell, a representative from Second Helpings, announced the winner as Rodrigo Rozentals, due to his style of digital illustrations and use of a fresh, clean colour palette. Rodrigo took great pride in his achievement; “The Graphic Design course has given me the chance to work on three live projects so far, and this one was a great opportunity to work for both an actual client and a local charity. Presenting my work to the client was a new experience and I was quite nervous, however, it made me focus on making sure everything was well-presented. Having my work selected means that I get to refine and develop the idea to bring it to life and to make sure that the website is functional when it is launched. This project is a great addition to my Portfolio and CV”.
Wendy insisted that “Everyone’s entries were so good – we were really pleased. It was actually overwhelming to see how good you all were so we’re going to try to incorporate something from everyone’s proposals”. The rebrand will mainly adhere to Rodrigo’s design, but will also incorporate elements of fellow students’ ideas; Luana Carvalho’s refined animated logo, Adam Nagy’s poster design and strapline, Edward Vasiliadi’s menu design and strapline, Cameron Pike’s illustrative ‘where to find’ map and how the charity operates page, and Jasper Simpson’s incorporated cutlery, will all be included in the website launch in March.
Inspire Education Group looks forward to seeing the impact that the students’ work has for the charity in publishing their cause, as well as helping source new volunteers and future donations.
