Stamford College Students Design Beer Pump Branding for Oakham Ales

Stam­ford Col­lege and Oakham Ales have part­nered for the last three years to offer learn­ers the beer pump clip live brief, with a cat­a­logue of imag­i­na­tive clips hav­ing been pro­duced since, includ­ing Cos­mic Jel­ly­fish, Eclipse, Yon­der and Echo. Pamela Mairs, Lec­tur­er in Graph­ic Design, explained the ben­e­fit of this expe­ri­ence on stu­dents’ learn­ing, ​“This is a fan­tas­tic brief that enables our stu­dents to cre­ate art­work that will be used com­mer­cial­ly, show­ing them in real terms ​‘Work Relat­ed Learn­ing’. Receiv­ing feed­back from a client and devel­op­ing their work in line with the client’s require­ments gives them a glimpse of what work­ing in indus­try is tru­ly like”. 

Oakham Ales were impressed by the work of all entrants, with Nick Jones, Off Trade and Export Man­ag­er, say­ing, ​“Right from the brief­ing ses­sion at the start of the project, we were delight­ed with the way that the group embraced their task and by the imag­i­na­tion and hard work they dis­played in devel­op­ing their designs in response to our feed­back. Thanks to all of the stu­dents who took part and pro­vid­ed us with so many high-qual­i­ty design ideas to choose from, and of course to Pam Mairs and the rest of the Stam­ford Col­lege staff team who sup­port­ed and facil­i­tat­ed the project”. 

The brew­ery declared Lily Thomp­son as the win­ning entrant, impressed by her depic­tion of a mid-flight owl and win­ter sky. Delight­ed, Lily said, ​“I am very pleased with the results and proud that Oakham Ales chose my design as the win­ning entry. I am pro­gress­ing onto an Illus­tra­tion Degree course and this brief has enabled me to have my first pub­lished illus­tra­tion — a valu­able entry on my CV”. 

Inspire Edu­ca­tion Group gives thanks to Oakham Ales for its con­tin­ued part­ner­ship and looks for­ward to see­ing Lily’s work in action.